“Positivism as Comte defined it, adapts the scientific method and numerical measurements as used in the natural sciences to reach conclusions about human behavior” (Rosenberry & Vicker, 2017). “Meet the Bloggers: Some Characteristics of Serious Bloggers in the Asia-Pacific Region, and Why PR Professionals Might Care About Them” is one…

Australia floods, US concerned by violence in Afghanistan, Palestinians begin Covid vaccinations, and Buckingham Palace ‘diversity policy…

I recently began reading a book by Yuval Noah Harari in which Harari shares his predictions for the future of homo sapiens. He calls this “the rise of the useless class” and says it’s one of the more dire threats of the 21st century. In a nutshell, as technology advances…

In the middle of the Covid-19 pandemic, almost everything has switched to either remote or virtual, including the Golden Globe Awards. This Sunday night, Tina Fey and Amy Poehler kicked off the 78th Golden Globe Awards. The media coverage of the event is getting front-page treatment on both The Wall…

Think of the most recent newsworthy events. How did you find out about them? Was it through shows like CNN or Fox News or maybe you just went to social media and read about them on Twitter or Facebook? “When college students are asked where they get their information, most…

Persuasion: to move by argument, entreaty, or expostulation to a belief, position, or course of action. People around the globe are searching for new ways to persuade people to buy or interact with their products, services, or candidate. For them to be successful, media practitioners must understand how persuasion works…

Whether you follow a media influencer on Instagram, Twitter, or Facebook, these social media users are working to share relevant information to their followers. What influencers are doing can be interpreted as the two-step flow theory commonly known in mass communications. This theory was first used in a book about…

The hypodermic needle theory or the magic bullet theory was created in 1938 when Actor/director Orson Welles created a radio drama known as “War of the Worlds” built around an invasion of the Earth by people from Mars based on a story from author H.G. Wells but modified to sound…

‘Framing’. A term used by media professionals around the globe is the newest way social media companies are able to shape modern day politics. Framing allows media professionals to decide what facts they share with the public. This allows them to craft the exact story they wish to tell. Framing…